Facebook Ads for residential pool and fence contractors who want more local homeowner opportunities — without being dropped into a generic agency template.
*Projected project value based on actual campaign-generated leads, a modeled 10% close rate, and assumed average project values of $65,000 for pool projects and $7,500 for fence projects. Project value is modeled, not reported client revenue. Actual results vary.
When we talk about your business, I'm also the person who goes into Ads Manager and does the work.
I learn what you sell, where you work, the kinds of projects you want more of, what assets you already have, and what homeowners in your market are responding to.
Then I build around that.
You won't explain your business to me and then find out two weeks later that the campaigns were handed to somebody you've never spoken to.
Service area, project types, budget, existing assets, capacity and what a good lead actually looks like for you.
Creative, targeting, lead forms, campaign structure and the testing plan are built around your situation.
If something isn't working, we don't keep it because “that's the system.” I look at the results and adjust.
No sales rep → account manager → junior media buyer chain. Just direct communication with the person actually responsible for your campaigns.
Actual campaign performance with client and account identifiers removed. The numbers stay visible; the contractor stays confidential.
Real lead-generation results from the fence campaign, with identifying campaign information intentionally removed.
Broad audiences were tested alongside relevant home, architecture and design interests. Instead of forcing one targeting philosophy, I let actual lead cost show us what deserved more budget.
Relevant property and lifestyle interests produced real winners in the fence campaign. Broad isn't automatically the answer for every contractor or every market.
For pools:
the backyard where the family spends summer,
entertains friends and finally has a place to unwind.
For fences:
privacy, curb appeal, security
and the feeling that the property finally looks finished.
The build is the product.
The outcome is what gets the homeowner interested.
Ads built around your projects, market and homeowner outcomes — not a generic contractor graphic pack.
Broad plus relevant homeowner, property, design and lifestyle audiences. Results decide what stays.
Low-friction Meta Instant Forms when they fit the market, instead of forcing every prospect through unnecessary extra steps.
I shift spend toward combinations producing homeowner inquiries at an acquisition cost that makes sense for your business.
I build, test and optimize the ads, audiences and lead capture to keep new opportunities entering the pipeline.
Call, text or respond quickly. Ask the right project questions and move serious homeowners toward an estimate.
You handle the sales conversation. I keep working on the campaign feeding opportunities into the pipeline.
39 leads × 10% modeled close rate × $65,000 assumed project value.
25 leads × 10% modeled close rate × $7,500 assumed project value.
If you send me a project photo, tell me a lead is weak, explain that you want more of a certain kind of project, or tell me something changed in your market — you're talking directly to the person who can actually go into the campaign and do something about it.
If you're looking for somebody who will actually learn your business, run the campaigns, watch the numbers and talk to you directly, let's see if your market makes sense.
VISIT POOL & FENCE LEADS ON FACEBOOK